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Tracking your site statistics

How to determine if your site is search friendly, or did search optimization provide any boost in your search rankings? Most popular search engines already provide you with tools to track your site appearance in search engines.

You'll need to create 3 accounts to access webmaster tools in 3 biggest search engines Google, Yahoo and Bing. All 3 of them are pretty similar, except that each of them show data accordingly to their own search engine.

Here are links for webmaster tools:

https://www.google.com/webmasters/tools

https://siteexplorer.search.yahoo.com/mysites

http://www.bing.com/toolbox/webmasters/

You'll need to add meta data to prove ownership of your sites. It will look something like that:

<head>
<!--Google-->
<meta name="verify-v1" content="1234567890aAsSdDfFgGhHjJkKlLzZxXcCvVbBnNmM=" />
<!--Bing-->
<meta name="msvalidate.01" content="1234567890ASDFGHJKLZXCVBNM" />
<!--Yahoo-->
<meta name="y_key" content="1234567890asdfghjk" />

 

For more data on your visitors you can use Google analytics:

http://www.google.com/analytics/

Put analytics code in the end of your head tag like this:

<script type="text/javascript">
window.google_analytics_uacct = "UA-1234567-89";
</script>
<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-1234567-89']);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); 
    ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 
              'https://ssl' : 'http://www') + 
              '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; 
    s.parentNode.insertBefore(ga, s);
  })();

</script>
</head>

And all you have to do is track your site data, modify, optimize and compare results.


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